Opshell Guide
Ops from the shell.
opshell.dev is a terminal-first knowledge hub and premium services platform focused on Linux, CLI, automation, AI, DevOps, and code. This guide documents the brand strategy, technical infrastructure, plugin ecosystem, and operational workflows that power the site.
Contents
Business & Strategy
- 1. Introduction — brand identity, origins, market position
- 2. Vision & Mission — vision, mission, core values, KPIs
- 3. Research — market analysis, competitor landscape, audience insights
- 4. Strategy — monetization, positioning, content, conversion, branding, cli-expander integration
- 5. Human Resource — internal team structure, outsourcing partners
- 6. Legal — terms of service, copyright, privacy, intellectual property
- 7. Marketing — SEO, social media, email campaigns, advertising, content taxonomy
Technical & Platform
- 8. Plugins & Tools — WordPress plugin usage, WPCodeBox, ACF, SureMembers, and more
- 9. Contact Form System — contact form integration, email verification, Turnstile protection, CSV storage, Zammad helpdesk, email + Telegram notifications
- 10. Server Infrastructure — Cloudflare, OpenLiteSpeed, VPS, Zammad helpdesk stack, backups
- 11. Development Workflow — local dev, deployment, WP-CLI, Git
Design & Brand
- 12. Design Patterns & Brand Guidelines — hero section, lead magnet form, brand guidelines, component documentation
Payments
- 13. Payment Gateways — PayPal developer API feature catalog, sandbox testing workflow, and the feature test matrix for choosing the checkout layer
Quick Reference
| Area | Key Tools |
|---|---|
| Site Platform | WordPress, GeneratePress, Cloudflare Pages |
| Plugins | WPCodeBox2, ACF Pro, SureMembers, Fluent Community, Greenshift |
| Server | OpenLiteSpeed, Nginx, Cloudflare Tunnels |
| Contact | Custom PHP shortcode, Reoon email verify, Turnstile, CSV storage, Zammad helpdesk |
| Newsletter/Lead Magnet | Custom PHP shortcode ([opshell_subscribe]), Reoon email verify, CSV storage, auto-responder via SMTP, Telegram notification |
| Automation | n8n, custom Bash/Python scripts, WP-CLI |
| Backup | restic, rclone, rsync |