Branding Strategy
Brand Identity
| Element | Specification |
|---|---|
| Name | opshell.dev |
| Tagline | Ops from the shell. |
| Description | Linux, CLI, automation, AI, DevOps, and code for terminal-first builders. |
| Domain | opshell.dev (.dev for developer positioning) |
| Newsletter | Opshell Notes |
Brand Voice
| Attribute | Guide |
|---|---|
| Tone | Confident, practical, direct |
| Complexity | Technical but not academic |
| Personality | Experienced sysadmin helping a peer |
| First person? | Yes — "I do it this way" |
| Humor | Rare, dry, when appropriate |
| Authority | "I've tested this, here's the result" |
Visual Brand
| Element | Detail |
|---|---|
| Colors | Dark backgrounds, green accents, terminal aesthetic |
| Typography | Monospace for code, clean sans-serif for prose |
| Terminal panels | Mark code blocks and terminal output clearly |
| Diagrams | Mermaid for architecture and flow charts |
Domain Strategy
opshell.dev → Main website, docs, services, membership
opshell.sh → Future CLI tool or install scripts
opshell.org → Optional redirect/community/open-source mirror
note
.dev domains require HTTPS. The site uses Cloudflare with automatic SSL.