Distribution Strategy
Organic Channels
| Channel | Strategy |
|---|---|
| Google Search | SEO-optimized articles targeting long-tail technical queries |
| GitHub | Public repositories for scripts, templates, and playbooks |
| Tech Communities | Reddit (r/devops, r/linuxadmin), Stack Overflow, Hacker News |
Owned Channels
| Channel | Strategy |
|---|---|
| Newsletter | Weekly Opshell Notes with new articles and exclusive tips |
| Community | Fluent Community for members |
| Service referrals | Word of mouth from existing clients and agency partners |
Paid Channels
| Channel | Strategy |
|---|---|
| Search ads | Targeted campaigns for service pages |
| Social ads | LinkedIn for B2B service promotion |
Content Syndication
- Cross-post article summaries to relevant communities
- Guest posts on technical blogs (after authority is established)
- Open-source contributions that link back to related articles